DISUSSING RUILI JOURNAL’S BRAND MOLDING AND MANAGEMENT
ABSTRACT : "Ruili" Journal has been playing a vanguard role in the marketing process of Chinese women fashion magazines. In the 10 years of development history, "Ruili" created so many NO 1. In order to get a solid and substantial market share and to set up her brand image and position in women fashion magazines, "Ruili" takes a variety of business strategies and brand building measurements. The success of "Ruili" is an example to the development of other women fashion magazines and even the entire magazine market. This article, by analyzing the successful experience of "Ruili" Journal’s positioning, editing, advertising, distribution and e-operation ,etc, aim to study the brand molding road and business strategies of "Ruili", and her guiding impact on the development of other women fashion magazine.
Key Words: Ruili; Fashion; Pratical; Brand Molding; Management