RESEARCH ON PROFIT MODEL OF CHINA'S TELEVISION MEDIA IN NEW MEDIA AGE
ABSTRACT: With the rapid development of media technology and media evolving concept, we live in a media age gradually entered the digital media, Internet media and mobile media as the representative of the new media age. The rapid expansion of the media, new media market, which the traditional media of television created a huge impact.This paper TV media studied through analyzing new media technology: mainly digital TV, network TV, mobile TV with traditional TV media combination bring television media influence aims study new media technology of Chinese TV media profit mode this basis propose corresponding strategic and strategies. Owns content resource advantages and foundation network resources traditional TV media, as technology continuous progress, profitability channels will increasingly rich. From digital TV, network TV, mobile TV rapid development can see fact fusion new media explore new profit model, is television media future.
Key words: New media; television media; digital TV; profit model
