ANALYSE OF THE INTERNET ADVERTISING’S ADVANTAGES
ABSTRACT: With the rapid development of Internet, online advertisings are going into the lives of Internet users more and more, China has attracted more and more advertisers with the growing network adversting market. At present, compared to the traditional media advertisements, an increasing number of users accepted this form of online advertising, and in their own development in a wide range of online advertising has spread the network has the interaction and creativity, the more cost savings can be accurately characterized by increasing advertising effectiveness statistics show, It has become the direct effective platform of the businesses and consumers to communicate. Common form of online advertising has gained recognition, and the new forms of online advertising are changing all the time. The key of the success of the Advertising Communication is whether the advertisers can effectively communicate with the consumers and in their hearts to leave the distinct memory which is different from other competitors,. In China, online advertising is an emerging advertising market, advertisers are not very understanding this new form of advertising ,and the process in using online ads are still blind, They are not able to give full play to the advantages of online advertising. Advertisers also need to know more about the advertising on the network, optimizing the delivery strategies.
Key words: Online ads, Advantage, Countermeasure, Type
