Beijing BAMC Mobile Television’s Actuality And Evolution
ABSTRACT :Now, Beijing BAMC Mobile Television is in the state of prosperity, experienced an initial period of confusion, along with the further liberalization of the culture film policy and speeding up the mobile television’s market industry, when the drawing and practicing the Chinese commercial mode of operation of the Mobile Media industry. With the management of local market at Beijing, Beijing BAMC Mobile Television is not only made the Beijing mobile media start the new face, have occupied all of the mobile television market, has also been actively opening up audience of mobile television to take part in inland competition, then becoming to the leading force of the Beijing’s mobile media box office. In the paper, through the observation of the Chinese mobile media industry, In this study, through the observation of the rising and status of Chinese mobile media, using the basic principles of marketing, combined with market-oriented industry and brand management as well as the relevant principles of market economics, the domestic environment for the conduct of a large marketing analysis, and from the marketing point of view of its market research strategy, the corresponding countermeasures. This paper try to discussion the success of market way on the Beijing BAMC Mobile Television in the present market environment of Chinese mobile media industry.
First of all, the paper is carding the track of the development of Beijing BAMC Mobile Television, summarying its the important results and then described the state prosperity of it. Through the marketing knowledge, the paper try to analysis of two aspects, namely, macro-and micro-environment of Chinese mobile media and Beijing mobile media. Combined with the theory of market economics, while in general to summary the advantages of Beijing BAMC Mobile Television, the disadvantage that exist in marketing have been analyse profoundly. The third part of the paper, suggest the new advises on the base of five side of Beijing BAMC Mobile Television’s development and suggest niche advises for the other side. Finally, this article summing up the views on the full text, then outlook the future development trends of niche in simply and share the enlightenment from Chinese mobile media and Beijing mobile media’s actuality and development.
Key words: BAMC; State of Prosperity; Mobile Television; Marketing Analysis
