THE OPERATIONAL STRATEGY OF CHINA’S CARTOON CHANNEL
ABSTRACT: In the form of a industry, animation flourished over the world, particularly in some countries like Japan and South Korea, Europe and the United States. These countries account for most of the international market. Even occupy 89% of the domestic market. As a traditional media, in the development process in animation, what is the role of television? In recent years, the relevant state departments also aware of the great influence of animation industry for a country’s economic, cultural, and the next generation. The relevant state departments introduced some document to support the animation industry. As a sub-industry of animation, cartoon developed rapidly. Now in the country, animation institutions has up to 100. Jinying cartoon channel of Hunan、Xuandong cartoon channel of Shanghai and Kaku cartoon channel of Beijing were born. As a professional animation channel, Cartoon channel plays a very important role in promoting the development of animation industry. How the cartoon channel use their own advantages in the development of animation, expand their ideas, developed a broad space for their own become a problem worthy of study.
Key words: animation industry，television cartoon channel，operate tactics
