THE MARKETING MODELS AND THE PROSPECT ANALYSIS OF DEMASSIFIELD MUSIC PERFORMANCE MARKET
ABSTRACT: In the traditional era of mass communication, the audience was seen as the basic homogeneous group of people without distinction, because in modern society, the media has many forms, along with the substantial increase in the amount of information and culture media of-turn modern media of cultural information jams getting worse. Music performance market and there will be information such as clogging, the current performance of Chinese music market is huge, all types of music performances are staged every day across the country with the audience facing more and more choices. However, we found that more performances, great choice, many music performances are inferior to the quality of the past, and many of the contractors performing the best interests of the blind pursuit of organizing a large number of mixed, low-quality musical performance, like to use this to meet the public needs, so the approach, while in the short term made some of the gains but it is extremely musical performances to benefit the whole market, the healthy and orderly development of the performance. Focus is the future of Chinese music. Currently, there are elegant concert performances Focus, concerts, music festivals, bars, cultural institutions and other forms, and has a certain profit model, the Focus's performance future market trends, is divided into five areas, "small minority" trend, "precision" trend, "quality" trend, "low cost" trend, "low fare" trend.
Key words: focus; performance; low cost; quality
