ABSTRACT : Mobile media as new media an important component of the power, in just ten years time, has become increasingly well known and understood by the public. The present era, not only is confined to his cell phone was invented in the role of voice communications, as the technology matures and the market needs, both phones have become a portable and interactive media devices, the media functions and highlight the advantage is gradually spread. However, international research on mobile media are more scarce, is still in the fledgling national stage, theory not keep up with reality, not on the mobile media development and application of adequate guidance and planning,Limit the development of mobile media at this stage a major factor. Therefore, this article on the theory of mobile media and marketing models of the exploratory analysis and research.
Firstly was the theory of mobile media research, combing the development track of mobile media, mobile media, the definition of gratitude, describes current state of development of mobile media, described the characteristics of mobile media. Through the knowledge of marketing principles and market economics, from the profit model, business strategy, communication form of multi-level analysis of the three angles of mobile media marketing strategy. Article, the last part of the above analysis, the development of mobile media in our country some suggestions and pointed out the existing problems.Key words: Chinese film; Commercial Blockbuster; Film Marketing; Marketing Promotion.
Key words: Mobile Media; media integration; media marketing; marketing strategy
