【Abstract】
Vehicle TV has subsequently become the new media in China. Compared with other media, it has numerous advantages. As one of the most important transportation, it owns lots of audience, and air-conditioned train lines across the country has built a strong brand communication network, and good viewing conditions and time and less interfering media environment of vehicle TV has created a higher information arrival rate.
Passengers on the train can receive relatively less information, and vehicle TV audience can provide a more convenient way to receive the information. On the basis of the technical support, it is able to integrate this new mode of transmission and apply in all trains, and continuously meet passengers’ information needs.
This article used methods of contrasts, giving examples and so on, from the audience's point of view, explored marketing strategies of vehicle TV by 4P marketing theory, and then achieve effective and economic benefits, and provided some suggestions of orderly development.
