With the product differentiation degree becoming more and more small, market competition is also becoming more and more fierce.If small and medium-sized private enterprises want to survive in the fierce market competition, the key of them is to win the loyal customer. About how to improve enterprise customer loyalty has been the topic of concern to many scholars.This paper gives definition of customer loyalty degree firstly.Then, it analyzes the significance of small and medium-sized private enterprises to enhance customer loyalty degree as well as problems. Finally, it presents the advice about how to improve customer loyalty degree,and analyses the example about Shaoxing County Meijiali Fabric Co., Ltd.
KEYWORDS：small and medium-sized private enterprises, enhance, customer loyalty degree
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