ABSTRACT
In recent years, the advance of the Internet economy in China has created the Alibaba, hc360 and so some well-known to network marketing or service to the main business of the enterprise, and the first generation and second generation B2B platform B2B platform two B2B model,in the market competition exhibit different characteristics and competitiveness .
My experience in the company that is a home accessories network marketing as the main business of the enterprise, competition in the market has gradually formed its own model of development, get a competitive advantage, at the same time, in order to accommodate future development goals, also try new brokers network marketing model. This article is on this background on brokers network marketing model for discussion, and analyze the business broker marketing model and its performance.
KEYWORDS:On-line Marketing, electronic commerce, Information broker, B2B model