Today, we are entering a new economic era. The most notable feature of this era is the extensive application of internet technology and the globalization of the market, and that not only have changed people’s lifestyles, but also deeply influenced the operation of the enterprises. In order to meet the needs of the customers of this new era, all enterprises are having found the new marketing way-e-marketing, so as to extend the range of customers and cut down the cost of marketing.
However, Zhejiang enterprises, especially small and medium enterprises lack of the comprehensive understanding and correct understanding of the implementation of e-marketing, so they encountered many problems and took a lot of detours when they implement e-marketing. This paper is on the topic of e-marketing. With the actual case, this paper helps small and medium enterprises in Zhejiang to solve the common mistakes in the course of the e-marketing and give the right e-marketing strategy to small and medium enterprises in Zhejiang.
