Utilize the combine organically of the technology of data mining and the CRM, through the Classify of customer's relation value, pointed marketing, high-quality visiting distance management and prompt visitor's follow-up service, we can offer more individualized, favor and standardized travelling products to visitors, thus improve visitor's satisfaction and loyalty to the travel agency.
So put the customer travel information of private traveling company in Wenzhou where I studied as research object of this thesis, Try to though the customer's travel information data I get, adopting the method of data mining to Classification and related regular analysis the customer's travel properties in Wenzhou. After finding out the characteristic of the customers, then we can adopt the marketing service of one-to-one, Enable the more effective that carrying on the customer relationship management of travel agency and improving the profits of the company.
KEYWORDS：Data Mining，CRM, Customer's Marketing，Relation Analysis，Travel Agency
