ABSTRACT
E-commerce based on the Internet, Breakthrough the traditional business concepts of time and space, shortening the distance between the production, circulation and consumer,opened up a world more fair and just wide competition, and the largest market for producers, Sales and provide consumers with better able to meet their demand for an excellent opportunity.
This text passes introduction what is electronic commerce and cover of the business, electronic commerce is in the trade the positive effect rise, From the social benefits, as well as e-commerce at this stage some advantages and disadvantages. In view of the present small and medium Wearing enterprises and Building e-commerce websites at the restrictions, put forward a new standpoint, That is, visual e-commerce model .The so-called "visual" and refers to the integrated use of virtual reality, remote digital video technology, parties to the transaction so as to achieve in the course of trading "face to face", more interactive, reaching a visual effect.Combined analysis of the clothing enterprises in the visual e-commerce environment of transactions will be what changes and to explore the visual e-commerce environment of transactions and the general pattern of this model characteristics. Hope to domestic the visual e-commerce of development reference.
KEYWORDS：virtual reality，E-commerce, model，visual
