Company X customer relationship management Empirical research -- intended to “mengyishenghuo supermarket ” as an example
ABSTRACT
In recent years, the supermarket chain enjoys a special competitive advantage extensive penetration in the retail trade and catering services, economic benefits, standard operation, convenient and quick, easy arbitrary won many advantages such as the vast number of consumers recognized. Supermarket chain as a new type of retail activities, "customer self-service, one-stop shopping" approach to the marketing. in the day-to-day operation of food and supply of commodities such as server-based, has a high turnover rate and low profit margins, cheap and good sales approach, bringing another retail revolution .
With the international commercial retail giants have settled in China, while China's supermarkets have been carrying out this restructuring, China's retail market has presented an unprecedented fierce competition. How to play to our strengths, enhance the competitiveness of super ma rkes, how to develop new customers and retain old customers, improve customer loyalty, Mining potential customers, the major supermarket has become an important part of the work.
This paper discusses the customer relationship management's basic ideology, its basic meaning, the history, background, the market has done an overview exposition of “mengyishenghuo supermarket ” agreed the use of commodity correlation analysis to study customer value and how to tap the potential of the commodity group with the market and increase their “mengyishenghuo supermarket ” market competitiveness. discussion of data mining the basic concept; and the implementation of the agreed “mengyishenghuo supermarket ” sales records collected in the survey research data In SQL Server 2000 Analysis Service for model validation and assessment of price. level of commodity analysis of the rough assessable.