The design of the system is based on the purpose of the information management needs of EU car sales companies. The information system has become the essential means to reach the systematical, technology and modern management of big small and medium-sized enterprises. It can regulate day-to-day management, support the leader to make the decisions, enhance the operational efficiency of the enterprise, providing timely, accurate, and a broad range of information. This paper Joins the modern management ideas and models, analysis and design for CRM system of small and medium-sized enterprise, which is the customer relationship management system.
This paper is divided into five chapters. The first chapter issues, topics on the background and the purpose. Chapter II illustrate the status of customer relationship management in present situation, the concept of customer relationship management system, and so on. Chapter III go into details to analyze the China-EU customer relationship management system, including the feasibility-analysis, the user-needs-analysis, data-flow-analysis. Chapter IV on the China-EU customer relationship management system design, including a summary design and detailed design of information systems, detailed design also includes a database design, code design, interface design, and so on. Chapter V is the conclusion.
KEYWORDS：Information System、Customer Relationship Management System、analysis and design of system 、feasibility-analysis、data-flow-analysis
