With the development of science and technology and the progress of the times, the competition become more and more intense in the market .The customers who is the most important resources have become the core of marketing .In order to win the battle in this highly competitive environment , enterprises should establish a good relationship with customers, stick up for the relationship with the frequent customers on the basis of the existing customers resources and seek for new customers. Furthermore, the task of enterprises is meeting the customers’ requirements .Through a way of innovating products and standardization of their internal customer resources management to enhance the quality of service. Some manages have gradually recognized that customer relationship is the major factor which relates to the subsistence and development of enterprises. At the same time, they have cognizanced of the importance of CRM in the enterprises’ information technology and began to try for its’ applications.
CRM have satisfied the new requirement of the enterprises, reduced the wasting of the manpower, material and financial resources in the process of customer resource management . The object of this article is Ningbo CISUI trade industry. And we’ll mainly discusses significance of the topics—improving industry competitiveness. Firstly, it analyzed the current situation of informatization with enterprise. Then it researched the trend of development in the future and the problem that have to be solved .The last of this paper detailed description of the entire process of system analysis, design and implementation.
KEYWORDS: Customer Relationship Management, informatization, competitiveness, Customer Service
