With the deepening of the grain circulation system reform, to correspond to the customers from a single grain purchase and marketing enterprises to change into multi-level and multi-types of economic entities， the Agricultural Development Bank of China (referred to below: the Agricultural Development Bank) gradually reduce the policy business and increase the commercial business, these customer’s demands are not only the conventional deposit, loans and transfers clearing but also settlement services, the urgent need is to provide high technical contents of the integrated services. At the same time, with the policy-oriented business and commercial business separate management developing, customer-centric operating mechanisms should be implemented to accordant with the requirements of modern banking system.
This article take The DeQing branches Agricultural Development Bank of China an example, elaborated DeQing branches Agricultural Development Bank of China CRM application.
The first chapter elaborated this research significance, method and basic content.
The second chapter describes the relevant elements of The DeQing branches Agricultural Development Bank of China’s purpose of the CRM implementation and effectiveness of the analysis.
The third chapter describes The DeQing branches Agricultural Development Bank of China CRM implementation of the framework, operation, function of system.
The fourth chapter summarizes The DeQing branches Agricultural Development Bank of China CRM implementation of the reform of the existing problems and make recommendations of CRM Outlook.
KEYWORDS：customer relation management，CRM, the Agricultural Development Bank
