ABSTRACT
Sales logistics have much effect on the profit of enterprise, if internal distribution logistics can't be organized well, products will be unmarketable or out of stock, functions of internal logistics system won't be achieved and labor value of product can't be compensated and achieved. Therefore, internal distribution logistics is the focus of research and improvement of modern internal logistics. For enterprises, to reform and innovate the logistics system is just to seek the most effective way to decrease logistics cost and enhance the competition advantage of the enterprises. The enterprises must increase the running efficiency of logistics links, reengineer the traditional organization construction and business flow, and draw the support from computer net to serve the logistics system, all of these are inevitable developing ways.
This paper regards BEYOND company as research object, research and explore to sales logistics optimization to BEYONG company from three aspects that are theory, diagnoses and optimization studying.
Firstly, this paper described the contents and methods of sales logistics optimization, and then made the concrete introduction to BEYOND company and its sales logistics operation pattern, through analyzing the original issue of the sales logistics system of BEYOND company, combining product's logistics requirements and the characteristic of the sales logistics, this paper proposed optimization principles and ideas for BEYOND company's sales logistics system. Based on this further studied on the optimization program of sales logistics system, the program focused on process optimization, in addition, this paper also briefly discussed transportation management, warehousing management and information system construction. Finally this paper presented the qualitative evaluation of the optimization program. The results show that enterprises can significantly improve the operation efficiency of logistics systems, save the cost of logistics by optimizing the sales logistics system.
KEYWORDS: Sales Logistics; Distribution Center; Process Optimization; Logistics