ABSTRACT
For boosting up core competitive ability, manufacturing Process Reengineering must put in practice, partial enterprises' logistics operation needs epizooty, using external resource to achieve. Middle and small logistics enterprise must adapt this form, and must extend its operation serving content, searching for its logistics operation developing space and set up long-term symbiosis with its clients. These all need logistics marketing strategic planning and policy.
Because Middle and small logistics enterprise have lots of defects, it need logistics marketing greatly. It is not only in the face of customer making serving polices, but also in the face of competitor making cost polices, competitive polices, and so on, to elevate its competitive ability. So we necessarily aim at Hang Zhou city Middle and small logistics enterprise and carry on researching and studying, making corresponding marketing policy. Homogonously, in allusion to other region Middle and small logistics enterprise, this has some consulting meaning.
This article by analytical Middle and small logistics enterprise marketing greatly existing state, present Hang Zhou city Middle and small logistics enterprise should reduce logistics' cost, put in practice logical searing pricing, have ability of crack survivor ship, find orientation in market subdivision, develop to deep field, or industry logistics, boosting up brand consciousness, strengthen ally with other enterprises, increase base establishment, boost up market competitive ability, reduce competitive stress， at the same time, through enterprise training, wanting, and so on, improve marketing managing level, adapt to market competition need.
Key Words: Middle and small logistics enterprise；Hang Zhou；marketing greatly existing state
