Abstract
An enterprise is a cell of the body of an economy. Therefore, the competence of enterprise determines that of their nation. Through the Reformation and opening that has passed by more than 20 years the marketing degree of Chinese economy has increasingly deepened. Competition increasingly becomes the corpus environment for enterprise to exist and develop; Competitiveness increasingly becomes the foundation and premise for enterprise to exist and develop. Particularly, since China joined the WTO, Chinese enterprises have not only faced the competition with local enterprises, but also faced the challenge of the international enterprises, Although the competitiveness of our enterprises has already had a big exaltation, totally speaking, it is still weak. In the information back from enterprises, lack of enterprise competitiveness is the most puzzling thing, Under this kind of situation, it has important realistic meaning for our enterprises to improve management work and increase theirs competitiveness, which we accurately define enterprise competitiveness, study on the source of enterprise competitiveness, set up viable index system to appraise enterprise competitive, explore methods to appraise enterprise competitiveness. Studying on the appraisal of enterprise competitiveness needs a perfect theory system frame. This text study on the appraisal of enterprise competitiveness, We follow this logic way of thinking, which research from the theories of enterprise competitiveness, to the appraisal index system, to the appraisal methods and to empirical research, We introduce some scientific methods into the appraisal of enterprise competitiveness.
Key Words: Enterprise competitiveness Index system
Synthetic Appraisal methods Empirical research
