Abstract: Nowadays, tie has been the most common accessories. It has stepped out the traditional male’s world; however, its major customer is still man. This survey discovered that the market of tie packaging has been greatly developed , while it seems that “hard” has long being the biggest image of it .Since the design of tie packaging is adjective single , and materials, colors , structures and contents are sole at present. Designing a new kind of packaging will bring a certain kind of vision attractiveness for the customers. Moreover it can also popularize the brand of the product and makes it become the best selling goods. The new design for tie packaging is to give fresh blood to the sole packaging market at present and the immutable pattern of packaging will eventually die out of the market.
