Abstract: This thesis take Hangzhou Tianfeng Opto-electronic Technology Co.,LTD. VI design as an example, doing a better understanding of VI design from the theoretical knowledge to practical application. First by collecting and analyzing the necessary data, aim to understand the basic situation of target group then to design the VI in particular. The company changed its name as an opportunity to establish a better brand in the Chinese market as well as spread the brand. Than design a VI system, positioning the brand combined with operating characteristics of the company while comparing to other VI design to create a prominent feature of the VI system at last.
