Abstract:People who like shopping would find out that when we walk in the shopping mall, there are a superb collection of beautiful commodities in my eyes. Besides, all sorts of shopping bags in people’s hands have become special scenery. Especially, when I come to be a student major in packaging engineering, I have paid much more attention to the shopping bag. These shopping bags look as if they are mysterious or pure or noble or individual attract consumers’ eyes. With the development of economy, commodity packaging improves increasingly. Packaging design is become an important means to increase the add value of commodities.
This thesis expounds the shopping bags’ scope, from the market view to analyze the existence of the shopping bags and its value. Then analyze the shopping bag as one kind of packaging how it exerts particular effect. And to classify the shopping bags. The third chapter of this thesis analyzes the shopping bags’ value-added such as economic value, practical value, aesthetic value, cultural value, social value, emotional value through state the relationship between shopping bag design and add value. And then discuss how to maximize the added value of shopping bags through the design of structure, material, color, marketing and overall. Try to illustrate the importance of the design in increase of add value from a comprehensive perspective. At last expound how to do a market research of shopping bag and the importance of shopping bag redesign. Add my design example after studying a chosen clothes brand.
Key words: shopping bag ;add value ;redesign ;packaging design