THE INVESTIGATION OF SPORTSWEAR’S SALESMEN BASING ON CUSTOMER SATISFACTION
Abstract:Along with the development of market economy, especially after our country take part in WTO, the Homogeneous competition in the same competition brand become obviously. The development of market competition and variety of consume idea makes customer of sportswear ask for service improving and different individuation need. This thesis bases on customer satisfaction, the investigation object are the mainland sportswear brand and the foreign sportswear brand, investigating the salesmen’s specialty in sportswear brand, and analyze the difference between them to improve the mainland sportswear brand.
Key Words: customer satisfaction sportswear brand salesman
目 录
摘要
Abstract
目 录
引 言 2
一 顾客满意度的发展、涵义及重要性 2
(一)顾客满意度的发展 2
(二)顾客满意度的涵义 3
(三)顾客满意度的依据 3
(四)顾客满意度的重要性 4
二 休闲品牌终端导购在顾客满意度中的重要性 4
三 休闲品牌服装终端特点 5
(一)国外知名休闲品牌服装终端特点 5
1、国外知名休闲品牌服装终端导购构成特点 5
2、国外知名休闲品牌服装终端的导购接待方式 6
3、国外知名休闲品牌服装的顾客分析 7
(二)本土大众休闲品牌服装终端特点 7
1、本土大众休闲品牌服装终端导购构成特点 7
2、本土大众休闲品牌服装终端导购的接待方式 8
3、本土大众休闲品牌服装的顾客分析 8
四 本土大众休闲品牌的顾客满意度调查 9
五 对本土大众休闲品牌导购服务的思考 10
(一)加强个性培训、提升导购素质 10
1、导购培训的对顾客满意度的影响 10
2、做顾客满意的个性化培训 11
(二)跟进服务理念、将服务规范化 11
1、用礼仪和沟通提高顾客满意度 12
2、正确处理顾客的异议以提高顾客满意度 12
六 结 论 13
致 谢 13
参考文献 14