Abstract：A clothing brand is the result of many factors, among which the brand image of the establishment and maintenance is very important factors. Clothing store for clothing to let people have a direct corporate image and brand, good brand image design of clothing stores establishment often can have twice the result with half the effort and color is designed in the first store and important factor.
Color design in clothing exhibition is the color redesign at the selling terminal. It plays an important role in selling process，therefore it is one of the stages that should not be ignored in clothing exhibition. Color design in clothing exhibition just to correspond with consumers and product style localization, ability to communicate information to consumers, strengthen the complete brand image in the consumer, to improve their brand loyalty to arrive to attract consumers and consumption.
Keywords: color display；clothing brand image；Terminal stores
目 录
摘 要
Abstract
引 言 4
一、品牌服装商品色彩陈列设计综述 5
（一）品牌服装商品色彩陈列设计现状及发展 5
（二）服装商品色彩陈列设计概念 5
（三）服装商品色彩陈列设计的表现 5
1．色彩的对比表现技巧 6
2．品牌形象的色彩表现 7
二、服装商品色彩陈列设计特点及其效果 8
（一）服装商品色彩陈列设计特点 8
（二）服装商品陈列设计的色彩组合 9
1．依照光谱的色彩排列 9
2．依照色彩明度高低来排列 10
3．依照对比色彩来陈列 10
4．依照同色系或类似色陈列 11
三、服装商品色彩陈列设计的市场调查分析 13
（一）样本分布情况 13
（二）市场调查数据分析 14
1.品牌忠诚度 14
2.色彩陈列设计对消费者购买决策的影响 15
（三）对品牌服装色彩陈列设计的效果分析 17
四、结束语 20
致 谢 21
附录一 23
