Abstract: In this paper, clothing ads affect consumer purchase decision-making as a major factor in the study. Investigation and analysis of the characteristics of clothing and the importance of advertising, fashion advertising impact on brand, fashion advertising and the relationship between consumer psychology. Summed up and summarized the factors that influence the purchase decision-making, and to investigate and study the various factors. Of clothing put the issue of media advertising market. In the course of research and found that only a clothing advertising to stimulate consumer to buy, and he can not be used as a major factor in purchase decisions. Overall, good clothing ads enable consumers to the concept of self-awareness after the brand so that they produce their own brand of wearing apparel of the associate, in order to stimulate the purchase desire of consumers to promote consumption.
Key words: Clothing advertisements; consumer psychology; purchase decision-making; media