Abstract:Costume as a carrier of society culture, is the most specific express way of national cultural literacy, mental outlook and material civilization development. And TV program host, who is a carrier of TV broadcasting culture, costume is silent language of TV program host, not only the refection of host’s cultural training, aesthetic appeal, but also one kind of content is declared to the public to the program type, program style and program content, is leading the prevailing custom and popular to a certain extent, to society culture, economy on to a certain extent even life-style all has certain influence. Among them, shows which include evening party type, game type, educational type and “reality”, hosts have a wider selection of clothing, costume is also more focused than others on the presenters and topics related to the characteristics of program.
Therefore, the main body of this article set off from the basic definition of variety show, host image and dress image. Then describe each period of variety show which is in the ratings dominate position. And compared other international shows .At last summarize the basic design elements of host’s clothing. To achieve the program through appropriate dress to enhance communication effectiveness, the program provides the ultimate purpose of innovation.
Key words: variety show ; host ; costume