关键词:服装;品牌女装;网络营销;电子商务;体验营销;体验设计
Abstract:According to investigate and analyse the experience design in network marketing of thirty clothing brands, and combine investigation with questionnaires for gathering the users’ demands of Experience about shopping online,and read and arrange a large number of relational documents(Including Fashion Marketing Brand Marketing,Experience Economy, Experiential Marketing, E-commerce website building,Experience Design etc.)Finally advance reasonable Programs of experience design in network marketing of Branded Woman' Dress,That is, Display type and E-commerce type.These two programs are on the one hand for reference for Internet Marketing of domestic Branded Woman' Dress,on the other hand serving as new ideas for some domestic Branded Woman' Dress whose marketing implementation is traditional.