Abstract：Through studying apparel marketing, apparel brand management, e-commerce clothing, apparel retail network management theory and the development of related literature, Combination of virtual community research, apparel market research and marketing practice, according to the different forms of marketing, strategy and marketing network to analyze the choice of means of scientific and targeted. Internet sales for its fast, wide, low-cost, and other characteristics of the rapid market recognition, with people thinking and consumption patterns change, spending more and more popular network.. In this paper, analysis of virtual communities on the apparel network marketing strategy and innovation as the main arguments in the form from the marketing, strategy, strategy for the three aspects of the implementation of the innovation, networks of clothing-depth analysis of marketing strategy.
Key words：Clothing promotion ；Network Marketing ；Virtual community ；Strategy
