Abstract:Hangzhou silk culture has a long and brilliant history, which includes silk material culture such as gorgeous silk products and exquisite technique, it also includes spiritual culture such as wonderful traditional activities and misterious folks. Thus how to make more peple fall in love with this beautiful culture? Combine with the tourism industry maybe is the best way. This theme tries to annalyze and research this matter. Firstly,tidy and dig up the Hangzhou Silk Tourism resource with high tourism value; secondly, annalyze the current situation of development using the tool of SWOT Annalyze;finally, raise the measures for developing Hangzhou Silk Tourism resources in order to colorise silk in Hangzhou tourism.