Domestic Woolen Sweater
Brand Development Strategy
Abstract: China is the main export country of wool and woolen products in the world. With the twenty years developing, the wool industry had changed from the advantage of wool material to the advantage of the woolen product. After being the part of WTO, the wool industry of China got the bigger space for developing. While at the same time, there are more enterprises and capital investing this industry, making the competition in wool industry harder and harder. Facing the situation, the capital which wants to get into the industry and the wool enterprise, whether old or new, must make the clear view to the current situation in civil and know what is the need of the customer. So they can adapt the change of the market need and realize the increase of the marker share and the expanding of the enterprise.
