Abstract
ommercial display design of a modern society and have very complex features of the industry professional. Business environment of modern society more diverse, consumers demand more and more attention to personalization, Then the "people" is essential, we should pay more attention to the design is physically and mentally comfortable environment, with the United States, and functional design language to create modern commercial exhibition space. The core is the "people" as the center, designed to create, to be able to fully adapt、Meet as a "human" needs. So "people-oriented" is the commercial heart of exhibition design. In this thesis, mainly on the "design people" were discussed, by showing the human commercial design summarized and analyzed, commercial display design to illustrate the human factors are included, further elaborated in order to demonstrate people-oriented design of commercial importance. Also applied to my graduation Sony Ericsson concept store design. From different angles and levels of the design of humanity to be addressed.
Key Words：Commercial display, Human design, Application.
