大健康产业背景下对医药商品发展的机遇

     目   录

一、现阶段健康产业的发展·········································2

国际发展现状···············································2

国内发展现状··············································2

二、大环境分析···················································2

（一）人口环境分析···············································2

（二）政治环境分析···············································3

（三）经济环境分析···············································3

（四）文化环境分析···············································3

（五）科技环境分析···············································4

三、行业竞争·····················································4

（一）医药商品的数量·············································4

（二）医药商品的价格·············································4

（三）消费者的选择···············································5

四、结论·························································5

参考文献·························································6

 一、现阶段健康产业的发展

国际发展现状

保护健康、修复健康、促进健康的产品生产、服务提供及信息传播等活动总和成了大健康产业。它是包括医疗服务、医药产品、营养保健产品、医疗器械、休闲健康服务、健康咨询管理等多个与人类健康紧密相关的产业和服务领域。大健康产业不同于传统医疗产业发展模式，它从一种单一的救治模式转向了"防、治、养"一体化形式。从国际上看，在发达国家及地区，现代服务业里健康服务行业已成为重要组成部分，并且未来大健康产仍有较大增长空间，其中包括医疗美容、养生旅游、儿童医疗等领域 。到2016年，规模将达到全球第一，有接近3万亿元，到2020年，大健康产业总规模将超过8亿元。例如在美国，目前有超过1000家健康管理公司，有超过1.75亿美国人享受健康管理服务，每十个人中就有七个人在享受服务，所以在美国健康服务行业规模占GDP比例是很大的，有超过17%，而且实惠的医疗费用在减低，人均寿命在不断延长。在 健 康 问 题 日 益 引 起 世 界关 注 的 大 背 景 下，全 球 范 围 内 的 “   大     健     康     ”     产    业    展     迅     速    ，所     以    将     来     最大的产业是服务产业，而服务产业中最大的产业是健康产业。