Abstract
With the formation of the consumer driven market, as well as telephone, fax, universal means of communication, many companies began to try a new market approach, which is by telephone, fax, Internet and other communication and network technology and the corresponding set of computer technology to call center outbound dialing system,aiming to achieve a planned, organized, efficient manner to expand customer base, improve customer satisfaction, maintain customer and other market conduct practices. And achieve some targets such as expands the customer group, enhances the satisfaction of customer and maintains the customer which efficiency. The fact that external calls platform of the enterprise does provide the most rapid channel to reach target customers and to keep contact with customers, because of which enterprises widely use it to improve their own competitiveness.But it has been prohibitive for many companies for its large-scale and high cost .
As the economy continues to develop, more and more small and medium enterprises have sprung up. Most of these companies ivolve in the market which is full of competition, and the circumstance of these kind of industry changes fast, enduring a intense competition,therefore it shows strong demand for call center system since they are small-scale, low cost, versatile . This design of the CTI call center with IP technology have series of advantages( flexibility, easy expansion, the simple way to realize, low cost and short implementation cycle), which is aim to the changing market demands and universal relevance.
Keywords：CTI、call center
