In recent years, the quality of Chinese films has been greatly improved and gradually recognized by the international market. With the improvement of the economic standard of living, the development of the film industry, the demand for viewing is also a ladder growth. In the viewing crowd, the group of college students has become the largest force in the viewing force, but for this phenomenon, Our film companies and cinemas have not fully exploited their maximum potential. On the one hand, movies have a relatively large influence on the values of our college students. On the other hand, film and television producers and cinemas should take their characteristics fully into account according to the composition of the viewing crowd and shoot. Really meet their values. A movie that matches the target population. Through background surveys and questionnaire analysis results, college students, as the main force for viewing the film industry and promoting the economic growth of cinemas, should have a sense of customer awareness and target group awareness, by adjusting the film layout structure, film content composition, and movie fare. Analyze the current situation of industry development, and then formulate reasonable, effective and correct theater development plan or strategy. Put the interests of the customer first, combine the development of the cinema with the experience of watching the shadow, and keep repeat customers. Improve the aesthetic value and experience of the viewer(especially college students) and spread positive energy!
Key words: college students'behavior of watching movies and movies Cinema
