TV shopping is based on the development of radio and television and the rise of a platform for radio and television sales platform for a business model. TV shopping has benefited from the rapid increase of radio and television coverage of the crowd and the audience, the audience of radio and television has become the target groups and customer groups of TV shopping channels. At the initial stage, with the new promotion methods, the unique merchandise, the strong audience interaction, as well as the simple and convenient telephone ordering method, and thus obtain the fast development. However, due to the lack of industry norms, low barriers to entry and the lack of regulatory and other reasons, the TV shopping industry often poor quality, false propaganda, poor after-sales service and other undesirable phenomena. Especially in the rising trend of the new media, but also by the impact of the rise of online shopping.
The wide application of new media and the changing of the audience groups of radio and television have brought both opportunities and challenges to the TV shopping channels. Therefore, the TV shopping channel should keep pace with the times, with the new media technology, new media, to change their own, in order to adapt to the development of society, but also to promote the progress of TV shopping. Based on this topic, from the development of TV shopping channel status, this paper analyzes the plight of TV shopping channel development in the context of new media, and finally puts forward the countermeasures to promote the development of TV shopping channels.
Keywords: TV shopping channel; New media; Online shopping; Countermeasures
