In the era of social media, with micro-blog, WeChat and other condensed network platform for power users, a new way of charity by new media and the public are quietly changing the traditional mode of this kind of power and eventually produced by bringing together bit huge energy transmission mode is helpful to improve the social welfare activities influence however, visibility. Because of the development of China's public welfare undertakings are not mature, its characteristics and the use of new media is still not perfect and other factors, China's public welfare activities leads to the spread of new media in the context of some problems still exist.Based on this, based on the technology of related concepts and development status of communication activities on the introduction to "the power of walking" as an example, analysis the main countermeasures of its spread, discusses the main problems, and then combined with the research results of relevant experts and scholars, put forward a few suggestions to promote the new media era of effective communication strategies in public welfare activities based on my understanding.
Keywords: new media, public welfare activities, communication, the power of walking
