Abstract: As the first youth TV open course in China, Lecture Starting has exerted a wide influence not only among young students, but also in society since it was broadcast on CCTV in 2012. With its rich knowledge content, profound ideological connotation and sincere and good interaction between the lecturer and the audience, it has formed a unique style of "knowledge, thinking, doubt, values and sharp thinking". The sentence "Listen to the voice of thought" in the advertisement of "Open Talk" can be said to accurately present the spiritual outlook and cultural characteristics of this column in the past seven years.
Key words: Innovation in the column of cultural characteristics of knowledge dissemination, ideological dialogue in Kai Le
