Believe that many people will be on TV shopping is not strange, even a lot of people themselves or the side of the family has one side staring at the time countdown on the TV screen, while calling the experience of ordering phone. Now, for the majority of consumers, the families will be able to buy their favorite goods, are their dream of a way of life, and the arrival of the TV shopping program of this new consumption patterns, in some degree indeed satisfy the needs of consumers. At the same time, the TV shopping program needs more entertainment than the general shopping channel, so that consumers are satisfied with life needs, can also obtain the visual pleasure. However, with the increasing development of TV shopping program, this new mode of shopping patterns also exist a series of problems, such as content exaggerated caused the crisis of confidence, and form of the program, the single side of boring, these problems are the biggest challenge facing the TV shopping programs. Therefore, this article mainly discusses the current situation of TV shopping programs and how to change this situation, so that the TV shopping program can better development.
Key words: TV Shopping Present situation Development
