Since the beginning of 2018, in addition to traditional TV reality shows, online reality shows have also been frequently introduced to the public. At this time, the large-scale female troupe development program "creation 101", jointly produced by tencent music entertainment group, and jointly developed and launched by penguin film and seven dimensional power, under the banner of creating "China's strongest female troupe", attracted many people's attention and became the hot style online variety show of 2018. This program gathered 101 idol trainees, through the completion of tasks, training, assessment, competition and other forms to allow contestants to grow under the star mentor training, circulation popularity thumb up voting, temporary elimination or promotion process, finally through voting out 11 most popular trainees, formed the idol girl group debut. According to weibo video platform with the microblogging network variety of production of the phenomenon of weibo strategic cooperation, network level variety < 101 > "data in the report, from the first stage to the final stage, the" 101 "program microblogging topic reading quantity more than 15 billion, 67 - day login out 1002 times, a list of hot search value accumulated more than 607 million, shows the official weibo always interactive volume up to 28.74 million times. Creation 101, as a popular online reality show, is of milestone significance. It represents the mainstream aesthetic of modern audiences and people's spiritual pursuit. This paper begins to analyze the communication characteristics of online reality show creation 101 and explore the development of such programs.
Key words: network reality show; Communication characteristics; Create 101; Hot style variety; Nurturance reality show
