In recent years,star reality shows have developed rapidly in China.Many TV stations take advantage of the situation to launch a number of star reality shows,in order to seize the reality show market.However,such a trend of development has led to serious homogeneity and lack of innovation in star reality shows.In July 2015,the State Administration of Press,Publication,Radio,Television and Television issued the Notice on Strengthening the Management of Reality Show Programs,which calls for the transformation and upgrading of reality show programs to enrich their ideological connotations.Under such circumstances,Sichuan Satellite TV launched a new reality show"Let's Crossing",which attracted the attention of all parties.Although this program has been introduced into Korea,there are many local innovative elements.This article is just an analysis of the innovative strategy of Let's Crossing,hoping to contribute to the development and innovation of China's star reality show,and maintain its sustainable development vitality.
Key words: Star reality show; Innovative strategy; Let's go through it.