试论我国歌唱类综艺节目的发展模式

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XCLW55184 试论我国歌唱类综艺节目的发展模式 (字数：8727)

摘要

在如今大众追求娱乐化的综艺时代，越来越多的综艺节目充斥着人们的生活，歌唱类综艺节目作为其中一个重要的类别，也在行业竞争激烈的境况下举步维艰地发展着。本文通过分析素人选秀歌唱节目《中国好声音》和明星歌唱节目《我是歌手》这两个典型成功节目的特点，以及目前歌唱类综艺节目的现状与问题，总结出了目前歌唱类综艺节目新的发展模式趋势。在节目制作中，除满足受众对流量明星或娱乐话题的需求以及结合融媒环境下的营销宣传手段外，重点还是要以音乐为本位。内容独特、创新、专业化、精品化，才是现今歌唱类综艺节目的发展核心。

关键词：明星歌手、融媒、内容创新、专业性

绪论································································1

一、歌唱类综艺节目概述··············································1

（一）历史简述····················································1

（二）价值及意义··················································2

二、典型成功节目的特点剖析·········································2

（一）素人选秀歌唱节目《中国好声音》································2

1.实力导师的点评与指导··········································2

2.公平新颖的转椅盲选············································2

3.正确的价值观导向··············································3

（二）明星类歌唱节目《我是歌手》···································3

1.优质精良的制作团队············································3

2.众多知名歌手的云集············································3

三、歌唱类综艺节目现状及问题分析···································4

（一）节目同质化··················································4

（二）明星资源的透支··············································4

（三）行业竞争激烈················································5

四、歌唱类综艺节目发展的新模式·····································5

（一）与新媒体的紧密融合···········································5

1.结合新浪微博的宣传与营销·····································6

2.通过视频网站扩大播出平台·····································6

（二）利用流量明星热度············································6

（三）节目内容的创新··············································6

1.独特的音乐类型···············································6

2.星素结合的节目模式···········································7

总结·······························································8

参考文献···························································9