Abstract: From the short video “Year of the Year” of China Mobile in 2016, short video stands out in various media worlds with its different modes of communication from traditional media. It has become the youngest main medium, and the vibrating platform has even succeeded. Exporting overseas, its overseas platform, Tik Tok, has also made a big splash in foreign countries. It has long occupied the forefront of the application market downloads, and the popularity of mobile short videos is evident. In this context, research on mobile short video is very important. This paper introduces the concept, background and characteristics of short video, then takes the short video of vibrato as an example, summarizes the media and characteristics of mobile short video transmission, and then analyzes the social opportunities encountered by mobile short video transmission and its brings Social impact, finally summarized the future development prospects of mobile short video transmission, in order to provide a reference for the spread of mobile short video.
Keywords: mobile short video, broadcast, vibrato short video
