Haier's corporate culture is an innovative value Shared by all employees.It is a distinctive cultural system that emerged and gradually formed in the course of haier's development.Haier culture takes conceptual innovation as the guide, strategic innovation as the direction, organizational innovation as the guarantee, technological innovation as the means, and market innovation as the goal. Along with haier's development from scratch, from small to large, from big to strong, and from China to the world, haier culture itself is also in constant innovation and development.Employees' general recognition and active participation are the biggest characteristics of haier culture.This article obtains from the related concepts and theories of enterprise culture, and has carried on the brief to the current situation of the enterprise culture shape, and then to the haier group as a case, detailed elaborated the characteristics of its corporate culture to shape, mainly from the failure to correct understanding of enterprise culture, the lack of effective culture management and enterprise culture, lack of innovation on three aspects points out the problems, and make recommendations on the basis of targeted, such as the correct understanding of the enterprise culture meaning, to strengthen the construction of corporate culture, combined with the truth, dare to innovation and the enlightenment to other enterprises in China were described briefly.
