With the rapid development of digital photography, it opens up a vast space for imagination and creation; it can truly and vividly show the content and characteristics of the object being photographed, and it can perfectly convey all kinds of information of commodities and give consumers intuitive feelings. Advertising photography creativity is the core of advertising photography object production. Its quality is the key part of cleaning up the whole advertising plan. With the continuous development of society, pictures begin to occupy various media more and more. It has advantages that other forms of artistic expression do not have. Advertising photography is mainly based on new equipment and digital media software, and supported by innovative digital photography equipment and digital image technology. With the support of various software, the pre-creation and post-adjustment, processing and synthesis are the complete creation system of modern advertising photography.
Key words: advertising photography; innovation; creativity; post-creative production
