Abstract：In the field of using art, advertising photography can effectively provide image effect for advertising activities, arouse public consumption awareness, enhance product sales, and meet the marketing needs of enterprises. Compared with other practical art forms, advertising photography equipment is refined, technically rigorous and effective, which can effectively enhance the market competitiveness of modern enterprises. This paper combines the origin and development of advertising photography, the creative expression system of traditional advertising photography, and explores the content of advertising photography in the new media era with the change of creative environment. It also explores the changes of advertising photography in terms of technology, operation environment, marketing operation and performance strategy, and finally explores the new trend of creative performance of advertising photography.
