Liquor has played an important role in China. Liquor culture has been famous since ancient times and has a long history. Liquor industry has become one of the pillar industries of Chinese economy with its unique charm. With the prosperity of liquor industry, people also require a leap from "quantity" to "quality" of liquor, which makes the Chinese liquor industry fight "brand". Brand is the most comprehensive embodiment of enterprise superiority and differentiation. Brand name is the key factor of liquor industry competition. This paper, taking the four liquor limited liability company as an example, makes a systematic and comprehensive analysis of the brand of the two liquor brands in China, finds the difference between the two brands, finds the brand positioning and the value pursuit of the four special brands, and probes into the best plan for the integration and optimization of the four special brands, which is the future of the four special brands. The chemical strategy provides scientific theoretical support.At the same time, this paper hopes that through the systematic analysis of the four special brands to understand the regional liquor brand building mode and liquor market competition strategy, and then to standardize the development of liquor industry and promote its benign competition to provide reference and inspiration.
Key Words：： site liquor brand buiding present situation pianting
