Traditional paper media will "all media" as a transformation strategy, through the "two ends" to move to new media. During this period, news production showed a clear tendency of "socializing". New media was regarded as an important communication channel. News producers were diversified, news choices were greatly influenced by users, and more attention was paid to the "secondary dissemination" of events and massive information. integration. As a typical representative of the paper media transition, the Beijing News has initially formed a media layout. Among them, the "Situation" column is dedicated to in-depth news production on the Internet. In the form of an exclusive interview, the news figures in the center of public opinion storm have achieved great success in a short period of time. It provides some ideas and experience for the paper media transformation practice. Traditional paper media should adhere to its own advantages in the transition process, take in-depth news production as a breakthrough, adhere to "news professionalism" in content production, innovate expression methods, and use new media communication channels to enhance its exposure and influence.
