Since the reform and opening up， China's real estate market has developed rapidly from scratch and from small to large. With the rapid development of national economy， real estate investment has become a new investment direction， which has significantly promoted economic growth and made great contributions to China's economic development. Sino-ocean land is a mainland listed real estate company in Hong Kong. It occupies a certain market position in the market， but there are still problems in its marketing strategy. Based on the research of sino-ocean real estate company， this paper finds that at present， the company mainly has problems such as backward marketing concept， weak brand awareness， products unable to meet the overall needs of consumers， insufficient market research and insufficient marketing credibility. In order to solve these problems， this paper puts forward the need to improve the comprehensive quality of the marketing team， improve customer satisfaction and marketing means more humane. So as to ensure the continuous development of ocean-going enterprises.
Keywords： Sino-ocean real estate company；Marketing strategy；Analysis
