Nowadays, China's social economy has developed steadily, which has greatly improved the per capita economic income. The increasing demands of the public for the quality of life have brought tourism a wide market and a good opportunity for development. The extensive use and dissemination of the Internet in daily life has brought tremendous opportunities for tourism development. Due to the diversity and efficiency of Internet communication, the traditional tourism industry and tourism e-commerce are integrated rapidly and effectively, forming the form of tourism e-commerce. This form has gradually replaced the traditional market and become one of the best tourism forms in today's era. Liaoning Tianlong Electronic Commerce Co., Ltd. as a newly established tourism e-commerce website, is facing the threat of many tourism e-commerce websites in today's rapidly developing tourism e-commerce environment. In order to meet the increasingly diversified and personalized consumer needs, we need to carry out more effective marketing, constantly improve marketing strategies, promote services and products.
In this paper, starting from the marketing point of view, the marketing strategy of Liaoning Tianlong E-Commerce Co., Ltd. has been discussed in depth. Through the research on the marketing status of Liaoning Tianlong E-commerce Co., Ltd., this paper analyses the problems existing in the marketing of Liaoning Tianlong E-commerce Co., Ltd., puts forward reasonable and feasible countermeasures and suggestions, and probes into the future development direction and strategies.
Key words: e-commerce; tourism industry; development trend; marketing strategy
